Budgets belong in the pipeline
A spreadsheet of targets nobody enforces changes nothing. A failing CI check on bundle size changes behaviour immediately.
Measure the field, not the lab
Lab scores are useful for debugging; real-user metrics decide whether your site is fast. Track both and trust the field data.
Images and fonts first
On most sites we audit, the top three wins are image formats, font loading strategy, and deferring third-party scripts. Frameworks are rarely the bottleneck.
- Performance
- Core Web Vitals
