Optimise for the second year
Almost any modern stack can produce a demo in a week. The real question is what maintaining it feels like in month eighteen, with three new engineers and a support queue.
Boring where it counts
We keep innovation budget for the part of the product that is genuinely novel. Databases, auth, and payments get proven, well-documented choices.
Check the exits
Before adopting a dependency we ask how we would remove it. If the answer is a rewrite, it needs to earn its place far more convincingly.
- Architecture
- Strategy
