Orbit Retail Headless Storefront

Overview

A slow, template-bound storefront was capping conversion. We replatformed to a headless architecture with editorial merchandising tools and a rebuilt checkout.

The client's problem

The legacy theme took 5+ seconds to render product pages and every campaign change needed developer time, so merchandising moved at release speed instead of market speed.

Project goals

• Halve product page load time
• Give merchandisers self-serve campaign control
• Raise checkout completion

Challenges

• Multi-market pricing and tax rules
• Migrating 12,000 SKUs without SEO loss
• Peak-season traffic spikes

Our solution

Edge-rendered storefront with incrementally cached PDPs, a merchandising layer editors control directly, and a three-step checkout instrumented end to end.